Most Innovative Country (Bloomberg)

Dynamic companies with large-scale investment in R&D

Stable economy

3-4% projected annual growth

Strong industry collaboration

4th in World Bank ease of doing business index

4th largest GDP in Asia

12th largest world economy

6th largest U.S. trading partner
(U.S. is Korea’s 2nd largest trading partner)

117% growth in bilateral trade over past 15 years

7th in world luxury goods market

Free Trade Agreements (United States & Europe)

K-Wave

86% of Koreans hold a favorable view of U.S. (highest in the world)

Growing early adopters of new technology

Consumers sensitive to marketing & product changes
(ahead of global market)