[News Article] GM begins production of Trax Crossover in S. Korea
GM begins production
of Trax Crossover in S. Korea
By Choi Kyongae, Yonhap News Agency -
General Motors Co. said Sunday it has started the production of the Trax
Crossover at its South Korean plant ahead of its local launch in the first
quarter. GM plans to ramp up
the strategic model's production to meet the rising demand for the new vehicle
in the United States and other markets, the Detroit-based carmaker said in a
statement. "Following the
outstanding success of the Chevrolet Trailblazer in Korea and around the world,
our new crossover is already a huge hit in the U.S., and I am sure this will be
another great success in Korea as well," Shilpan Amin, GM's senior vice
president and president of GM's overseas division, said last month. The Trax Crossover
was unveiled in the U.S. last year, and the model is assembled in GM's Korean
plant in Changwon, about 300 kilometers south of Seoul. The Trailblazer is
being assembled in GM's Bupyong plant, just west of Seoul. In a two-track
strategy, GM Korea sells domestically produced and imported vehicles in Asia's
fourth-biggest economy. Its lineup is
composed of two locally assembled models, the Trailblazer SUV and the Trax
Crossover, and six imported ones -- the Colorado pickup, the Bolt all-electric
car, and the Equinox, Traverse and Tahoe SUVs, as well as the GMC brand's
Sierra Denali pickup. The Spark mini car,
Trax compact SUV and the Malibu midsize sedan were part of the lineup, but the
company stopped their production last year. Most of the models
currently sold in South Korea are from the Chevrolet brand. The Cadillac brand
models are available here as well. GM Korea plans to
add more GMC brand models to its lineup depending on market demands. For the whole of
2022, GM Korea's vehicle sales rose 12 percent to 264,875 units from 237,044 a
year earlier. Source: https://en.yna.co.kr/view/AEN20230226000500320?section=economy-finance/economy
2023.02.28
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