Hyundai Motor Group wins 5 awards at Red Dot, Car Design awards

By Kim Hyun-bin, The Korea Times - The Hyundai Motor Group car brands ― Hyundai Motor, Kia Corp. and Genesis ― have pulled in five awards at the Red Dot Awards and the Car Design Awards, which are renowned world-class design awards, according to the company, Monday.

At the 2023 Red Dot Awards, Hyundai Motor's all-new Grandeur was selected as the main prize winner in the transportation design category, and the E-pit electric vehicle (EV) super-fast charger received the main award in the urban design category.

The latest Grandeur model inherited its predecessor's design but adds a modern twist, leading it to be evaluated as faithfully embodying the key characteristics of a flagship sedan. Hyundai Motor Group reported that the E-pit charger received high marks for putting customers first due to its human-centered design.

Kia's Niro plug-in hybrid and Genesis' G90 flagship model won the main prize in the design category. The Niro completes a creative and sophisticated design. The G90 won the award in the same category with an exterior that reflects Genesis' design identity of dynamic elegance.

The Red Dot Awards, hosted by the Design Center in North Rhine-Westphalia, Germany, is a globally recognized design awards ceremony along with the iF Design Award in Germany and the IDEA in the U.S. This year, more than 7,900 designs from 60 countries were submitted.

In addition, the X, the first convertible concept car of the Genesis brand, was selected as the year's concept car at the Car Design Awards 2030 hosted by the Italian car and industrial design magazine Auto and Design.

"It is the result of the passion and efforts of designers and engineers to realize world-class design competitiveness," an official from Hyundai Motor Group said. "We will continue to provide new experiences and value to customers by introducing differentiated designs for future mobility."

Source: https://koreatimes.co.kr/www/nation/2023/04/419_349645.html?utm_source=go 

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