Simon Green is president of the Japan & Asia Pacific (JAPAC) region of Palo Alto Networks - the global cybersecurity leader on the S&P 500. Under Simon’s leadership the company has become the first ever independent cybersecurity company to become a $1 billion dollar business in JAPAC. In this role, Simon is responsible for driving business strategy and revenue growth, market momentum as well as growing a strong, diverse and effective team of 3,000+ staff.

Simon frequently provides industry perspective to government and cybersecurity bodies, as well as insight to advisory boards including Bausele and KKR.

Simon is an advocate of cyber talent development, community initiatives such as Cyber Safe Kids and I&D programs to promote equality. During his tenure the female and early in career participation rates have broken new records within JAPAC.

With over 25 years of experience as a technology industry decision-maker, Simon has held several leadership roles in high-profile digital businesses. He was previously COO of Interactive, a systems availability and data-center company, specializing in cloud computing, headquartered in Australia.

Simon has also fulfilled multiple roles during 14 years at NetApp, rising to become Senior Vice President and General Manager for Asia Pacific, based in Singapore. In this role, Simon achieved double-digit business growth, and was responsible for
setting strategy, managing P&L, building strategic partnerships, developing emerging products, and growing sales, including driving channel strategy. In an earlier role as NetApp’s Vice President for Go-to-Market, Asia Pacific, Simon was responsible for the NetApp-IBM relationship, regional channel programs, and major account strategy.

Earlier in his career, Simon was National Sales Manager and Director for ProVision, which, at that time, was NetApp's Australian distributor. Simon also spent several years in business-development at Austereo, and worked for seven years in a chartered accountancy firm as a tax specialist.

Yun Chung joined UL on November 8, 2021, as the new Regional Managing Director for the company's operation in Korea. Prior to joining UL, he served as the Country Director for Public Sector at Dassault Systemes and Korea Country Executive for Government Affairs & Policy at GE's Global Growth Organization (GGO). Currently, he serves as a member of UL Solutions' Senior Leadership Team.

Mr. Chung has over 25 years of professional experience in both Korean government and global companies leading business strategy and government affairs in diverse industry sectors including aerospace, defense, energy, healthcare, transportation, and industrial software. Before entering the private sector in 2008, he had served as a Chief of Staff for Policy for a ranking member of the Republic of Korea National Assembly leading audit of government policies and budget programs as well as key legislation initiatives of the office.

In addition to his official role at UL Solutions, Yun serves on the Board of Governors and as Co-Chair of the Sustainability Committee at the American Chamber of Commerce Korea. He is also a member of the Korean National Industrial Technology Review Committee and acts as an external advisor for KAIC-to-Ventures, a prominent Korean venture capital firm.

He holds an M.A. degree in National Security Studies from the School of Foreign Service at Georgetown University (Washington, D.C.) and a B.A. degree in Political Science from Westminster College (Fulton, Missouri).

Career Highlight

2021 ~ Regional Managing Director, UL Solutions Korea

2020 ~ 2021      Country Director, Public Sector, Dassault Systemes Korea

2018 ~ 2019      Country Executive, Government Affairs & Policy, GGO, GE Korea

2012 ~ 2017      Defense Vertical Leader, GGO, GE Korea

2008 ~ 2010      Director for External Affairs, Lee International IP & Law Group

2004 ~ 2008      Chief of Staff for Policy, Republic of Korea National Assembly

YouMe Jeon is a highly accomplished professional, serving as the Managing Director of PERSOL Korea. Since 2020, she has been working as the Regional Business Head for PERSOL Consulting Group (PCG) APAC which is a HR consulting business arm of PERSOL APAC. She is managing nine APAC countries from Korea.

In 2008, YouMe spearheaded the successful launch of Kelly Services Korea, a Fortune 500 company listed on Nasdaq, which marked its entry into the Korean market. With over 20 years of experience in the HR service industry in Asia, she has played a pivotal role in new market entry, recruitment, employee evaluation, and implementing strategies related to human resources, including education and corporate restructuring.

Her expertise and reputation have made her a sought-after consultant in Asia, where clients rely on her insights into advanced management and human resource issues. She excels in recruiting top-tier talent, particularly CEOs who possess cross-cultural competence and can effectively operate projects in diverse cultural contexts. Her extensive network spans across China, Hong Kong, Singapore, India, Indonesia, Malaysia, Thailand, Taiwan, Australia and other countries.

As the representative of Korea and the general representative of the Asia Consulting Business, YouMe has unparalleled experience among Korean businessmen in the thirteen countries that PERSOLKELLY entered in Asia following its rebranding in 2021. Through her leadership, PERSOLKELLY emerged as Asia's leading HR solution provider, achieving sales of approximately 3 trillion won in Asia, excluding Japan. She provides C-suite executives in the ever-evolving Korean business and human resource landscape with valuable global-standard insights on human resource management.

She is now embarking on a new chapter with PERSOL, following the 2025 rebranding from PERSOLKELLY.

WORK EXPERIENCE
2024.01 ~ Present ARAMARK Korea President

2017 - 2023 Estee Lauder Japan GM
- GM of Jomalone London
- GM of TOM FORD
- GM of Le Labo
- GM of Aveda

2012 - 2016 L’Oreal Korea PPD GM
- Executive Managing Director of the Professional Products Division

2008 - 2011 Adidas Korea
- Retail Director, Directly Managed Business Division

2006 - 2008 Haagen-Daz Korea
- Head of Store Operations (Operations, Sales, Store Development, Hygiene)

2002 - 2006 Amoje_Marche
- Human Resource, Education, Operations

2000 - 2002 Harrah’s Hotel Nevada US.

EDUCATION
2010.03 HEC Paris EMBA Education Luxury Brand management
2000.08 M.B.A in Business Administration, Hanyang University

OTHER INFORMATION
2020.08 MIT Executive Education (Artificial Intelligence)
2018.03 Bryn Mawr University (Marketing)
2017.09 Temple University Tokyo campus(Western Civilization)

As Managing Director of The Walt Disney Company Korea, Soyoun Kim leads strategy development and business execution, further strengthening the Company’s presence in Korea. Soyoun is a media and entertainment expert with more than 16 years of experience at Disney where she spearheaded the growth of various businesses and elevated the Company’s business expansion in Korea.

In her previous role as General Manager of Direct-to-Consumer (DTC), Soyoun led innovation in the rapidly changing media landscape and successfully launched Disney+ in November 2021. Under her leadership, Disney+ actively expanded its content slate, announcing over 20 Korean titles in 2022, including at least 12 Korean originals. This strategic direction laid a strong foundation for Disney+’s long-term commitment to Korean content.

As the former General Manager of Consumer Products, Soyoun led collaborations with local partners that resulted in the growth of the licensing business, expanding the Company’s IPs into a wide range of consumer products. She also orchestrated the development of locally relevant creatives and products, playing a pivotal role in providing consumers with the best branded experiences.

Prior to this, Soyoun served as Head of Media Distribution in Korea, where she successfully drove content digital transformation strategy and business growth. She also worked in Channel Distribution at The Walt Disney Company Korea.

Cheeyoung Lee has been serving as the General Manager of P&G Korea since June 2022. Lee joined P&G Korea in 2000 as brand manager of Marketing Department. She has led the growth of P&G brands, with vast experience in brand strategy and marketing of various P&G brands in key markets of Asia Pacific region such as Korea, Japan, Singapore and China. Particularly, as an APAC Fabric Homecare business leader, she successfully executed the plan to launch Downy fabric enhancer in the Korean market and contributed to the growth of Downy and Febreze, brands that have continued to position as #1 in the categories.

With a strong focus on innovation and localization of global products, Lee continues to steer the business to meet the dynamic needs of Korean consumers, channels and markets. Over the past three years, she has also focused on strengthening P&G Korea as a talent hub ? fostering an environment where people can grow and thrive and positioning Korean talent to succeed on the global stage. Her leadership has helped enhance the company’s culture and employee experience, making it a more attractive and rewarding place to work. Under her guidance, P&G Korea remains active in its role as a corporate citizen, with continued efforts in equality, inclusion, disaster relief, and support for marginalized communities.

Year　Position Held     
2022　P&G, Korea l Senior Vice President of P&G Korea
2021　P&G, Korea l Vice President, Head of Marketing
2019　P&G, Singapore l Vice President, APAC Enterprise Market Laundry Business & Singapore, Malaysia, Vietnam Marketing
2018　P&G, China l Vice President, China Fabric Care
2015　P&G, Singapore l Vice President, Global & Asia Aircare Marketing
2011　P&G, Singapore l Marketing Director, Homecare Brand Franchise
2010　P&G, Singapore l Marketing Director, Asia Aircare
2008　P&G, Singapore l Marketing Director, Asia Regional Homecare
2006　P&G, Korea l Brand Director, Korea Homecare & Snack
2004　P&G, Japan l Brand Director, North East Asia Pantene
2000　P&G, Korea l Brand Manager, Marketing

Education
"Hankuk University of Foreign Studies, French Language (2000) "

Date Joined P&G
January 2000

Jay Hoon Lee is the Chief Executive Officer of Yuhan-Kimberly, a market leader in the health, hygiene, and sustainability industries. With more than 30 years of experience across global and domestic corporations, he has built a reputation for driving business innovation, strategic transformation, and operational excellence.

Before joining Yuhan-Kimberly, Mr. Lee held various leadership roles in the consumer goods and retail sectors. Most notably, he served as President & Vice Chairman of Homeplus, where he spearheaded digital transformation efforts and strengthened the company's competitive positioning.

Additionally, he has served as CEO of Carver Korea (AHC), KFC Korea, and BuyTheWay, leading successful business expansions and operational overhauls. Earlier in his career, he held executive positions at PepsiCo, Schering-Plough, and Pizza Hut Korea, where he contributed to financial management, brand development, and market penetration strategies. His expertise in corporate governance, digital transformation, and ESG-driven leadership will further strengthen Yuhan-Kimberly's industry impact and global business relationships.

Mr. Lee holds a B.A. in Business Administration from Yonsei University and an MBA from the Wharton School of the University of Pennsylvania.

He remains dedicated to fostering corporate sustainability, innovative product development, and high-impact leadership in Korea's business landscape.

Wonik Lee is the Country Executive for Korea. In this capacity, he leads the company’s’ corporate business focus on collaborative growth and serves as the executive representative for all Lockheed Martin programs, products and services across the country.

An experienced aerospace and defense executive over 20 years of industry experience, Wonik was with Dassault Systemes Korea leading public sector business and country strategy. Prior to his time at Dassault Systemes, Wonik spent a decade with Airbus based both in South Korea and
in France handling commercial affairs, international cooperation & offset, and strategy. Early on in his career, Wonik was with Korea Aerospace Industries (KAI) and involved with the T-50 advanced trainer jet as part of the joint KAI-Lockheed Martin team. He has also served with the
US Army in Korea at Camp Castle as KATUSA and Squad Leader in Combat Engineer Battalion. 

Wonik graduated from Korea University with a Bachelor of Art Degree in English Language & Literature. He also holds an MBA in Aerospace Business Management from the Ecole Superieure de Commerce in Toulouse, France, and earned a Master of Public Policy from Harvard Kennedy
School.

Dongwook (Dave) Oh is Country Manager, Pfizer Korea. He served the consecutive terms as the Chair of KRPIA* as well as a member of the BOG of AMCHAM** and was the Chair of KCMC***. As a result, he won a President’s Award at the ceremony for the 37th ‘Pharm Day’ in 2023, which credits to his contributions to the improvements in public health and Korean pharmaceutical industry.

He also served as Asia Country Cluster Lead of Vaccines BU (Korea, Malaysia, Indonesia, Philippines, Singapore, Vietnam, Taiwan, Thailand, Hong Kong, Macau and Pakistan) after joining Pfizer Korea as Specialty Care BU Head in Feb 2010.

In his role, he implemented the Pfizer-Wyeth integration successfully and built organization with strong business capability and good talents.

Prior to joining Pfizer, he held various positions at Wyeth as Biopharma BU Director and AstraZeneca as Specialty Care BU Director, Asia-Pacific Regional Marketing Manager in Singapore. He also worked for MSD Korea as District Sales Manager, Product Manager and Hanil Pharm as Senior Researcher.

He obtained a BA in Pharmacy from Sahmyook University and an MA in Pharmacy from Seoul National University.

Jinyong is currently Area Managing Director of Johnson & Johnson MedTech North Asia overseeing the Firm's MedTech businesses in Korea, Taiwan and Hong Kong. He is a member of Firm's Asia-Pacific Executive Leadership Team. He also serves as Board of Governors for AMCHAM and Board of Directors for KMDIA (Korea Medical Devices Industry Association).

He joined J&J in 2014 as CFO of J&J Medical Devices North Asia and Ethicon Asia-Pacific. Then, he moved to the United States Global HQ in 2016 and took senior leadership positions in Janssen Pharmaceutical R&D and MedTech Supply Chain before returning back to the Asia-Pacific region in 2022 to assume his current role. During his time in the US, he led strategic initiatives that drove R&D portfolio pipeline value, accelerated data sciences and major transformation projects to reshape global footprint of end-to-end supply chain.

He is passionate about driving innovation in health care industry to elevate standard of care and developing global minded leaders from Asia-Pacific region to the global stage. He also actively contributes to the innovation ecosystem in Boston, NYC and Seoul through angel investing and mentorship to the start-up companies.

Prior to J&J, he worked for P&G in the Asia-Pacific region with increasing responsibilities leading teams in Japan, Korea and Singapore.

Jinyong is a true global citizen having lived in 5 countries (Korea, US, Italy, Japan, Singapore) around the world. He earned a Bachelor of Business Administration from Seoul National University, a Master of Business Administration from Massachusetts Institute of Technology (MIT) with focus on Innovation & Entrepreneurship and is also a graduate of the Advanced Management Program (AMP) at Harvard Business School.

He lives in Seoul, Korea with his spouse and three children.

Hector Villarreal was appointed as President & Managing Director of GM Asia Pacific in January 2025, taking the lead in overseeing this newly formed region for General Motors. Villarreal has led the GM Korea business since August 2023.

In his current role in the region, Villarreal is responsible for all the operations of General Motors in Korea, Japan, Australia, New Zealand and Southeast Asia counties including manufacturing, sales, exports and aftersales. He is passionate about leveraging his expertise in management, Sales & Marketing, product planning, and manufacturing engineering to bring synergies and best practices across the Asia Pacific region.

Villarreal has a diverse range of experiences across GM’s global markets, having held leadership positions in Southeast Asia, Uzbekistan, Russia, Mexico, Central America, the Caribbean, and a previous assignment at GM Korea.

Villarreal began his career at GM more than 30 years ago. He has a degree in Mechanical Engineering from the Monterrey Institute of Technology (ITESM) and has a master’s degree in industrial engineering from the same university where he also served as visiting professor.

Villarreal currently resides in Seoul, South Korea with his wife. He has three adult children and enjoys traveling, fitness, and trying new foods.

Myung-Soon (MS) Yoo is Chief Executive Officer of Citibank Korea Inc. and Citi Country Officer for Korea since October 2020.

MS has been in the banking industry for more than 30 years and has extensive experience in working with institutional clients, including public sector clients.  Prior to her current role, she was Head of Corporate Banking responsible for driving Institutional Client Group strategy by providing full spectrum of banking services leveraging Citi’s strong global platform and network. 

MS started her career with Citi in Risk Management Group in 1987.  She led the Multi National Company Subsidiary Group in 2002 and became Head of Global Transaction Services in 2009 at Citi Korea. She also worked at JP Morgan Chase Bank Seoul Branch as Branch Manager from 2014 till returning to Citi in 2015.

She holds MBA from Sogang University and a BA in English Education from Ewha Women’s University. She also completed the Advanced Management Program at Seoul National University. She is married and has 2 daughters.

Soojin Yu has served as Country Director for Korea at Hawaiian Airlines since January 2016, overseeing the airline’s commercial operations in South Korea. In April 2025, her role expanded following her appointment as Regional Director for Asia at Alaska Air Group, where she now leads market strategies across the broader Asia region?excluding Japan?for both Alaska Airlines and Hawaiian Airlines.

With over 30 years of cross-industry experience spanning aviation, aerospace, automotive, and broadcasting, Soojin brings a wealth of expertise and leadership to her role. Prior to joining Hawaiian Airlines, she was China Business Manager for the Asia Pacific region at Renault Samsung Motors, where she led procurement projects for new vehicle development and spearheaded innovative business platform initiatives.

Earlier in her career, she served as Marketing and Communications Manager at Air France KLM, and worked as an interpreter for pilots and mechanics at Samsung Aerospace and Eurocopter. She also contributed to documentary production on India at SBS TV, further showcasing her versatility across industries.

Soojin began her professional journey in the foreign exchange division of Banque Indosuez in Seoul.

A native of Busan, she holds a bachelor’s degree in English Language and Literature from Yonsei University in Seoul.