AT Rothmans reduces packaging, uses eco-friendly paper

By Ko Dong-hwan, The Korea Times - BAT Rothmans boosted its environmentally sustainable operations by reducing packaging sizes for efficient manufacturing and launching practices to improve recycling of its used packaging materials, according to the tobacco producer, Tuesday.

The company, fronting its environmental principles Reduce-Replace-Recycle, has introduced "eco-packages" that reduce the size of its products by 30 percent comapred to the previous products. It cut down the volume of packaging materials used and carbon emissions generated during their distribution, according to the company.

The packaging uses eco-friendly paper for easier recycling. Recently launched machines to collect wasted products from users in the street also help the company further recycle the packaging materials.

At its manufacturing plant in Sacheon, South Gyeongsang Province, the company has set up solar-powered facilities to pipeline its products and treat wastewater with minimized carbon emissions. The regulated practices last month earned the company a recognition by the country's Minister of Trade, Industry and Energy at this year's Korea Energy Awards.

Outside its business site, the company earlier this year started taking discarded cigarette butts as its own responsibility and launched the "ggotbat" program, referring to a Korean word meaning flower garden. The community service searches street corners and alleys that are heavily littered with cigarette butts and invests in turning the spaces into flower gardens. This year the company has introduced 20 such rejuvenated spaces across the country.

Seeing that cigarettes poise a significant influence over the country's youths, the company has also begun supporting them by encouraging them to share their ideas and implement them into its business practices. The initiative is run by BAT Group's annual competition, Eco League Presents Battle of Minds.

Since 2016, the company has been partnering with Korea Welfare Services, an adoption service provider in the country, to support orphans preparing to age out of the institution and become independent when they reach their late teens by providing educational and financial support.

Source: https://koreatimes.co.kr/www/tech/2023/12/419_364972.html 

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