• American Chamber of Commerce in Korea
  • Your Partner in Business Since 1953
close

Login

 

home> >

AMCHAM Joint Media & Entertainment and Marketing Committee Meeting

TIMELINE

• 2:30pm - 3:00pm: Registration / Networking 
• 3:00pm - 5:00pm: Speech / Q&A 

 

SPEAKER

• ​Jye Smith

Head of Mediaco, Asia Pacific, Weber Shandwick


TOPIC
 

“Higher Order Social Media”

Dear AMCHAM Members,

The world is not changing: it has changed. Social media has been one of the fastest evolving means of communication, storytelling and society, and just as brands catch their breath with the past decade of changes there is a new imperative: higher order social.

Please join us to hear Jye Smith who is currently the regional head of Mediaco for Asia Pacific and is responsible for leading digital integration for Weber Shandwick in each of the eleven markets. In this presentation, he will address this revolution - the technology, platforms and channels have proliferated; the business models that brands need to adopt have evolved; and the formats and expectations of audiences has grown exponentially.

Best regards,

AMCHAM Media & Entertainment Co-Chairs
Tyler Kim / Jaehoon Shim

AMCHAM Marketing Committee Chair
Perry Lam