• 2:30pm - 3:00pm: Registration / Networking
• 3:00pm - 5:00pm: Speech / Q&A
• Jye Smith
Head of Mediaco, Asia Pacific, Weber Shandwick
“Higher Order Social Media”
Dear AMCHAM Members,
The world is not changing: it has changed. Social media has been one of the fastest evolving means of communication, storytelling and society, and just as brands catch their breath with the past decade of changes there is a new imperative: higher order social.
Please join us to hear Jye Smith who is currently the regional head of Mediaco for Asia Pacific and is responsible for leading digital integration for Weber Shandwick in each of the eleven markets. In this presentation, he will address this revolution - the technology, platforms and channels have proliferated; the business models that brands need to adopt have evolved; and the formats and expectations of audiences has grown exponentially.
AMCHAM Media & Entertainment Co-Chairs
Tyler Kim / Jaehoon Shim
AMCHAM Marketing Committee Chair