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AMCHAM Marketing & Communications Committee Meeting
  ►SPEAKER Jina Jang
Director of Marketing and Strategy, Asiance Korea
  ►TOPIC What you need to know about Korean digital landscape to really understand your digital analytics  
  ►DATE Thursday, November 10th, 2016  
  ►TIME 7:30am - 8:00am: Registration / Networking
8:00am - 9:30am: Breakfast / Speech / Q&A
  ►VENUE JW Marriott Hotel Seoul (Seocho), Meeting Room 3 (3rd Fl.)  
  ►COST KRW46,000 for members
KRW56,000 for non-members
  ►RSVP/PAYMENT BY Noon, Wednesday, November 9th, 2016
*No refunds for cancellations made after this date and time.
*For walk-ins, additional KRW10,000 will be charged.
  ►CONTACT (email) amchamrsvp@amchamkorea.org, (phone) 82.2.6201.2200  
      Jina Jang
Jina is a digital marketing specialist having worked with prominent global brands such as Marriott, Nissan, Microsoft, Google, Lacoste, Calvin Klein, Air France KLM, Finnair, Montblanc, American Express, GoPro, Oakley, 3M, and many more from her times at Publicis Modem Korea and now at Asiance over the past 12 years.
click to view SPEAKER'S FULL BIO
    The world of digital marketing is complex and it gets more complicated every day. You need to understand the ever changing dynamics of digital channels/platforms from a bird eye's view as well as how micro interactions between a customer and brand should be validated and evaluated. For international brands the matter becomes even worse when their global strategy and what they experience on the local level don't quite match, leaving many questions and misunderstanding.

During this presentation we'll touch on some very basic, but fundamental and critical misunderstandings in viewing digital marketing for the market in Korea.

Key takeaways:

* Why digital analytics doesn't tell you the full story about your digital activities for Korea
* What you need to know about Korean digital ecosystem and analytics to have realistic expectations for your marketing results
  click to view OTHER UPCOMING EVENTS  
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