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AMCHAM Joint Marketing & Communications, SME, Foreign Professionals Committee Meeting

Friday, May 24, 2019

7:30am - 9:30am


Grand Hyatt Seoul, Sansoo Room (LL)

Presentation Materials



TOPIC The good, the bad, and the ugly of digital and social media - How companies can take advantage of customer growth potential and defend against online attacks
COST KRW 46,000 for members
KRW 46,000 for non-members (My Company is an AMCHAM Member)
KRW 66,000 for non-members
Noon, Wednesday, May 22, 2019

*No refunds for cancellations made after this date and time.
*Additional KRW10,000 will be charged for "walk-ins," please register in advance!
*2 complimentary admission for Founding Partners

About the Speaker

Jeff Cunningham, Distinguished Professor of Practice in Global Leadership at Thunderbird School of Global Management

Professor Cunningham is focused on developing global business leadership during a volatile era. He is a former media and venture capital executive with extensive experience in the development and funding of digital media startups and technology companies. He was the publisher of Forbes Magazine during the period it was the leading magazine in America, and prior to that, he served as an executive with Business Week magazine. He was CEO of Zip2.com, joining the company after the founder, Elon Musk, had left to start PayPal. He has also served on ten public company boards of directors including Schindler, Sapient, and Data General.

Click to view SPEAKER’S FULL BIO


(email) yongjin@amchamkorea.org, lena@amchamkorea.org, yoonjoo@amchamkorea.org

(phone) 02-6201-2211, 02-6201-2238, 02-6201-2221

Message from Co-Chairs

Dear AMCHAM Members,

The impact of digital and social media communication has changed the world dramatically – especially in in the way we do business and connect with audiences. The ability to reach a large portion of the world’s population has never been as robust or as fraught with challenges.

Professor Cunningham’s presentation will discuss the good, the bad, and the ugly of digital and social media and how companies should take advantage of the customer growth potential and defend against online attacks. He will explore these issues in great detail using examples that will demonstrate the ways in which leadership and diverse global skills are the keys to harnessing the potential of digital.

AMCHAM Marketing & Communications, SME and Foreign Professionals Committees