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AMCHAM The Importance of International Licensing and Brand Storytelling Webinar
DATE & TIME

Monday, December 13, 2021

9:00 AM - 10:00 AM

VENUE

Online

EVENT DESCRIPTION
Did you know that Thomas Edison is not only the Father of the Lightbulb and Phonograph, but also Modern Day Branding? In this webinar, you will learn some tips on branding success from Edison and the family foundation that licenses his Intellectual Property around the world today. From Super Bowl advertisements to product packaging, you will get some great ideas on what works to make brands shine in the marketplace.

Detail

TOPIC How Edison Can Make Your Brand Shine: The Importance of International Licensing and Storytelling
COST KRW 0 for members
KRW 0 for non-members
RSVP/
PAYMENT BY
Noon, Friday, December 10, 2021

About the Speaker

John P. Keegan, President and Chair, Charles Edison Fund and Edison Innovation Foundation

John P. Keegan is a practicing attorney in the State of New Jersey and New York, for over fifty-five years. He received a B.A. Degree from University of Notre Dame, J.D. Law Degree from Georgetown Law Center, MPA Degree from Harvard University and an Honorary Doctoral Degree from St. Thomas Aquinas College. He is currently the Chairman and President of the Charles Edison Fund and Edison Innovation Foundation, both of which charitable organizations support medical research, science education, historical preservation and the enhancement of the Thomas Edison legacy. Specifically, he created the Thomas Alva Edison licensing program which has been successful for more than 20 years.

Contact

(email) amchamrsvp@amchamkorea.org

(phone) 02-6201-2255

How to Join an AMCHAM Webinar

Please refer to the following link to find out more about AMCHAM webinar:
https://bit.ly/2wGhmwt