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AMCHAM Professional Women's Committee Meeting


? 7:00pm - 7:30pm: Registration / Networking

?7:30pm - 9:00pm: Dinner / Speech / Q&A




? ?J?rg Dietzel

Head of Marketing, Audi Korea




Take ME! - Building Brands in the New Asia: From the Workplace to the Supermarket ? How to Win Loyal Fans?


Dear AMCHAM Members,


?We would like to invite you to our PWC’s September event where Mr. J?rg Dietzel, the Head of Marketing of Audi Korea will deliver his insightful speech on building brand - how to win loyal fans.

Coca Cola. Singapore Airlines. Audi. Samsung. Apple… - Branding influences the buying decisions we all make, from toothpaste to cars. Even more so in Asia, where many luxury goods are being used as status symbols, to express one’s position in society. Until recently, most of these brands were Western brands. The talk looks at what it takes to build a successful brand in Asia, homegrown or foreign, what some of the trends are that marketers need to be aware of and how much the financial crisis has changed consumer behavior.

Best regards,

AMCHAM Professional Women’s Committee Co-Chairs
Eun-Joo Chae / Noreen Jaden