POSCO Group unveils new corporate slogan 'Green Tomorrow, with POSCO'

By Kim Hyun-bin, The Korea Times - POSCO Group unveiled its new brand slogan, "Green Tomorrow, with POSCO," Wednesday. The group explained that this new slogan reflects its direction towards becoming a century-old enterprise, attempting to maximize corporate value through a transition into holding company structure and improvements in environmentally-focused business models.

According to POSCO Group, the new brand slogan "POSCO Group embodies the commitment to creating a sustainable future for humanity. By combining technology with iron ore, we create the foundational iron for industries; by infusing technology into lithium, a crucial material for green mobility, to contribute value to the world."

Starting Aug. 14, POSCO Group plans to showcase a brand advertisement conveying the message of "adding value to the world" through lithium production in the salt flats of Argentina, presented via YouTube and movie theaters.

Each business subsidiary under POSCO Group maintains a consistent message of "Adding Value to the World, Green Tomorrow, with POSCO" as the core, while incorporating individual characteristics.

POSCO announced its strategic focus on portfolio enhancement through the production of environmentally friendly and high-value-added goods in the coming years.

As part of this initiative, the company's Gwangyang-based steel mill in South Jeolla Province is set to commence operation of an electric furnace by 2026. The facility aims to manufacture low-carbon, premium-grade steel, aligning with POSCO's objectives of achieving carbon emission reduction by 2030 while delivering 10 million tons of low-carbon offerings.

Beyond its borders, POSCO's overseas factories in Indonesia and India are slated to adopt eco-friendly manufacturing processes. The company envisions doubling the production capacity of these international facilities by 2030, up from 5 million tons recorded in 2022.

Source: https://www.koreatimes.co.kr/www/tech/2023/08/419_356675.html 

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