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AMCHAM Professional Women's Committee Meeting

7:00pm - 7:30pm: Registration / Networking 
7:30pm - 9:00pm: Dinner / Speech / Q&A



Rando Kim 
Professor, Ph.D., Dept. of Consumer Studies, College of Human Ecology, Seoul National University (SNU)
Executive Director, Consumer Trend Center, Research Institute of Human Ecology, SNU



“2013 Consumer Trends in Korea”


Dear AMCHAM Members,

We would like to invite you to our first PWC event in the year of 2013. Our main speaker of the event is Professor Kim, Ran-Do. He is well known to Korean readers as the author of a bestselling book in 2012 “Youth, It’s Painful”. The topic for the speech will be “2013 Consumer Trends in Korea” and Prof. Kim is to explain the general characteristics of Korean consumers and their ten latest consumption trends. Professor Kim’s institute has been publishing consumer trend report every year since 2008.

Professor Kim is a professor in the Department of Consumer Sciences of College of Human Ecology, Seoul National University. He has been actively being engaged with consulting for Samsung Group, Amore Pacific, CJ Cheil Jedang, Lotte Mart, Cheil Worldwide, Halla Meister, Woongjin Coway, AeKyung Department Store (AK Plaza), I-Fashion Business Center and others, synergizing his theoretical knowledge and empirical experience.

This year is the year of the black snake. Business men and women are anxious to seek consumer and commercial insight to face this ever changing and ever challenging business environment. Professor Kim identifies 10 keywords that include concern for numerous global risks including the U.S. financial cliff, European monetary crisis, China’s hard landing and other issues, in the acronym “COBRA TWIST”. We trust his insight will provide many take-aways and assist in navigating 2013.

Best regards,

AMCHAM Professional Women's Committee Co-Chairs
Eun-Joo Chae / Noreen Jaden